With online being so important to almost every business and in a world where there is more and more “noise” and shorter and shorter attention spans, having the right website has never been more important.
Bearing in mind research suggests that a visitor, even to an informational or business services site, where the visitor is typically looking for fairly in-depth information, will generally decide to stay on the page or bounce within 90 seconds max, how you present the information and content on your site, and how it looks and feels, is surely now as almost as important as the content itself.
It is amazing how many websites and web designers or clients still simply don’t seem to get this. If you have less than a minute to impress a visitor, it surely stands to reason that the visitor simply won’t be able to take in more than 3 or 4 things from any given page in that time span. Any more items, on any page, is likely to be a major reason for that visitor simply clicking away, even if there’s great content to be found.
Colour and visual cues are also extremely important and the big trend this year, is undoubtedly video – people now don;t want to read , as we are all being bombarded by words, they would rather watch.
A couple of legal sites that really seem to have understood the above principles, recently launched, are the new Turbervilles site and one by Withy King Solicitors. it doesn’t look like they are by the same web company but they definitely share the basic principles set out above.
Which do you prefer and why ?